Wednesday, June 25, 2008

Since They Didn't Want It...

...I'll use it here.

We're trying to sell high end customizable laptops to a bunch of technophiles and geekish people (with a couple of style whores thrown in there). The insight is that these people are going to tell everyone that they're getting one of these things- before they get (making announcements to their friends), as their getting it (freakin' videotaping the unboxing and putting it on youtube) and after they get it (waving it around like it's the shit).

The assignment was to generate awareness (duh) with a little bit of money ("surprise"). So my idea was to take photos of the production of the laptop at each stage and put them on a photostream. You give the photostream to the buyer and that guy is gonna spam all his friends with it and you have a nice prolonged gloating device/word of mouth campaign. Better yet, make this photostream available on Facebook and every time a picture is uploaded on the photostream, it shows up on the feed for everyone to see. That's awareness with little cost (because things are done digitally). Their friends will get the message and hopefully it'll make them want to buy it too.

That was quite therapeutic. I think I'll use this blog as a repository of all my rejected ideas from work. =)

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