Kodak Sightseeing Bus

This is an extension of an idea EB and I had way back when we were doing a campaign for Kodak disposable cameras.

The original idea was to take out ad space on the side of a open deck sightseeing bus. The ad would simply say, in giant letters "(tourists)" with an arrow pointing upwards at the passengers riding atop.

My revised idea is to have the whole tour bus be sponsored by Kodak.

The bus ticket would come in the form of a special edition Kodak disposable camera that you would be encouraged to use while riding.

More to come.