IDEO has these idea competition things now. These are two ideas I submitted for their Jamie Oliver challenge to communicate the need for fresh food and proper meals to children. Not the best ideas I've ever had, and Alex Grinton gets a slash on one of them, but I present them here for posterity:
Getting the students to create the school lunch menu.
http://openideo.com/open/how-might-we-give-children-the-knowledge-to-eat-better/concepting/students-get-to-create-that-day-s-school-lunch-for-the-entire-school./
BBQ-flavored broccoli.
http://openideo.com/open/how-might-we-give-children-the-knowledge-to-eat-better/concepting/bbq-flavored-broccoli.-/
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