I'm making an assumption that the vast majority of people who pass through Total Wine aren't connoisseurs, and so lack a wine-memory for shit they've tried in the past. There should be a a a a a a kiosk! that you can tell what wines you've tried previously (because you've been given some sort of, I don't know, Total Wine card that tracks your buys) and you've been able to go online piss-drunk to rate your wine choice. Now you can go back to Total Wine and a) get the wine you bought whose name you can't recall and b) see other wines like the wine you liked so if you want to stay in the same ballpark, well, there you are.
Whatever outbrain's done with the ratings system now, I agree, sucks.
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