Trivia idea.

Dave's post reminded me.

Before movies, they show shitty trivia games and behind-the-scenes. They should use this as incentive for people to arrive early for movies. Have the trivia on-screen and the first person to text the answer gets free popcorn or if its an entire game, you arrive early so you can win a free ticket for next time, some such shit.

Additionally, and not as importantly, they should have stand-up before movies. I think that would be the cat's meow.